By March 25, 2016 43 Comments Read More →

He Was the Father of Modern Mind Control & Propaganda for the Ruling Elite

Edward Bernays PropagandaSteven Macmillan, Guest
Waking Times

Edward Bernays was the master of influencing and shaping public opinion who developed upon the ideas of earlier social psychologists and the work of his uncle, Sigmund Freud, in order to create techniques to manipulate the subconscious desires of the masses.

Throughout his 103-year lifespan, the “father of public relations” was at the pinnacle of his field advising US Presidents Coolidge, Eisenhower, Hoover and Wilson, as well as inventor Thomas Edison, US industrialist Henry Ford and First Lady Eleanor Roosevelt. He also reportedly refused invitations by Hitler and Franco to work on fascist propaganda campaigns in Europe.

At the end of World War 1 Bernays served as a propagandist for America before going on to work with various government departments and corporations throughout his lifetime, including: the US Department of State, CBS, Procter and Gamble, and the American Tobacco Company, as well as designing the propaganda campaign for the United Fruit Company which led to the CIA coup against the Guatemalan President Jacobo Árbenz in 1954.

Bernays combined the work of people such as the French social psychologist Gustave Le Bon to create techniques which appeal to the subconscious emotions of the public, as opposed to engaging the public in rational and intellectual debate. Le Bon studied the mental characteristics and the behaviour of the crowd, believing that when part of a mass, individuals are subordinate to the crowd mind and that a human behaves in a more emotive, irrational manner. Bernays observed that if a propagandist could understand the “motives of the group mind”, they would possess the ability to “control and regiment the masses”:

“The systematic study of mass psychology revealed to students the potentialities of invisible government of society by the manipulation of the motives which actuate man in the group. Trotter and Le Bon, who approached the subject in a scientific manner, and Graham Wallas, Walter Lippmann, and others who continued with searching studies of the group mind, established that the group has mental characteristics distinct from those of the individual, and is motivated by impulses and emotions which cannot be explained on the basis of what we know of individual psychology. So the question naturally arose: If we understand the mechanism and the motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing of it?” (Bernays, 1928, p.71)

Bernays continues to reveal the growing ability of the propagandist to understand and successfully alter “public opinion” way back in the 1920s, long before television sets were in every household and the sophisticated modern media techniques of today:

“The recent practice of propaganda has proved that it is possible, at least up to a certain point and within certain limits. Mass psychology is as yet far from being an exact science and the mysteries of human motivation are by no means all revealed. But at least theory and practice have combined with sufficient success to permit us to know that in certain cases we can effect some change in public opinion with a fair degree of accuracy by operating a certain mechanism, just as the motorist can regulate the speed of a car by manipulating the flow of gasoline.” (Bernays, 1928, p.71 & p.72)

The basic premise of Bernays thesis is that humans are “rarely aware” of the true motivations ad desires powering their actions, and if certain individuals could uncover the real desires of the mass mind, the public could be influenced and manipulated without their knowledge of it:

“Men are rarely aware of the real reasons which motivate their actions . . . It is chiefly the psychologists of the school of Freud who have pointed out that many of man’s thoughts and actions are compensatory substitutes for desires which has been obliged to suppress. A thing may be desired not for its intrinsic worth or usefulness, but because he has unconsciously come to see it as a symbol of something else, the desire for which he is ashamed to admit to himself…. This general principle, that men are very largely actuated by motives which they conceal from themselves, is as true of mass as of individual psychology. It is evident that the successful propagandist must understand the true motives and not be content to accept the reasons which men give for what they do . . . Human desires are the steam which makes the social machine work. Only by understanding them can the propagandist control that loose-jointed mechanism which is modern society. (Bernays, 1928, p. 74, p.75 & p.76)

The study of mass psychology and herd behaviour were important areas which had to be understood to intelligently manipulate the public:

“The whole basis of successful propaganda is to have an objective and then to endeavour to arrive at it through an exact knowledge of the public and modifying circumstances to manipulate and sway that public (Bernays, 1928, p.126). But clearly it is the intelligent minorities which need to make use propaganda continuously and systematically . . . Small groups of persons can, and do, make the rest of us think what they please about a given subject.” (Bernays, 1928, p.57)

In ancient times, leaders of a tribe, group or society processed tremendous power over the rest of the people especially if they are skilled in the art of persuasion. Political leaders in modern times have the ability to shape and mould the psychology of their followers in a truly profound manner, especially if they have the ability to use propaganda effectively:

“The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. Fortunately, the sincere and gifted politician is able, by the instrument of propaganda, to mould and form the will of the people.” (Bernays, 1928, p. 109)

Bernays reveals the power propagandists have to manipulate and control the “public mind” through understanding the techniques of managing the public:

“The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds moulded, our tastes formed, our ideas suggested, largely by men we have never heard of . . . Whatever attitude one chooses toward this condition, it remains a fact that in almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by a relatively small number of persons – a trifling fraction of our hundred and twenty million – who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world.” (Bernays, 1928, p.37 & p.38)

About the Author

Steven MacMillan is a Scottish researcher and writer who founded The Analyst Report.

Edward Bernays – Propaganda 1928

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  • seekless

    What about Obama.O praise thee O lord you can do no harm.

  • seekless

    Maybe your kids will get killed…hahahahaaa

  • seekless

    Eat brains..its good for ya

  • seekless

    Its easy to see the disturbed mind, they try to control, manipulate, and talk about the same things over and over…but no one listens.

  • Marc Schopenhauer

    The article is ok. Not great, but ok. But this
    “He also reportedly refused invitations by Hitler and Franco to work on fascist propaganda campaigns in Europe.”
    is typical for a conspiracy theory website like this. To think that Hitler would have wanted the Jew Bernays to work for him is ridiculous. The Nazis were masters in propaganda themselves, they didn’t need him and would never have engaged him.

  • John Cook

    You don’t need Bernays if you’re selling the reality and truth…
    The difference you noticed between him and Le Bon is the difference between a member of Humanity and a member of the Tribe in attitude. Le Bon saw himself as part of what he was examining, but a Tribe member is talking about his potential enemy.

  • It’s good to see the Hitler Youth out and about on this fine day. It makes me feel all warm and fuzzy inside.

    • John Cook


  • Alleged Comment

    I think what someone pointed out what Mr. Bernays is saying is that most people are TOO BUSY with their lives (busy working in another words) and so don’t pay attention and hand off control (other services) to others who take advantage of it.

    That’s all he is saying. Don’t go for the psych-babble!

  • endofwatchersbegan1/28/2011

    “Contrive” seems to be the primary basis by which the manipulation of the masses proceeds. Therefore if the masses are aware that systematic and subverted operations of contrivance are being waged upon them, they then awaken. They then take the SOURCE of the contrivance and OPPRESSION by the throat, put a noose around it, then drop it 6 feet to snap the neck thereof. The sleepers have awaken. The so-called Elites will not survive the works of their evils upon the innocents. Unfortunate for those who think themselves gods, because they forgot one strange thing about psychology, it evolves. Especially under oppression and evil. Evil will be eternally destroyed, by the flame.

  • John Cook

    I’m just amazed, and very pleased how knowledge/awareness of the Tribe has grown, and the willingness to actually Say something about it has exploded lately.
    I think we long suffering Goyim might just have just said ‘Enough is Enough”…

  • abinico

    Mass propaganda has met it match on the GMO issue. Their plan is to simply shove it down your throat.

  • gnost11

    Truth flows like a river!! Truth purifies and cleanses! Truth stands on its own merit, needs no embelishment. In these days, may the truth fill our cup, overflowing, into the stream of life! Let darkness flee before truth!

  • Richard Wahd

    Have a green salad for breakfast – your body will appreciate it. Unless you do really intense labor you really don’t need bacon and eggs, sausage, biscuits, croissants, toast etc. And as for those continental breakfasts at hotel chains – best off to avoid.

  • L Garou

    Uhh yeah .. I’ll uhh have uhh a uhh big burger ..uhhh and a uhh uhh uhh an extra uhh helping of uhh Bernay’s sauce uhh on it, please. Uhh, could you uhhh supersize that?

    • Louis Charles

      How did you not use the word “like” about 10 times in that sentence?

  • Afshin Nejat

    He, and Freud, conspired to redefine the study of the human psyche as the study of its subversion by forces outside of its direct control. These are the consequences, among the many others I could mention but why bother if internet whitelisting topologies ensure that what everyone says or does on the internet is regulated through fusion centers and managed by a staff consisting of an army of troll losers?

    • Cosmic Pulse

      Very well said.

  • xyz

    He was Jewish. Surprised?

    • Michele Brown

      So what?

      • Louis Charles

        Read the talmud, that’s what.

        • patriot1407

          spot on louis…tis all you need to know

          • Louis Charles

            it’s so ironic. Americans can rebuke the Koran all day long… and many do. But the talmud? That’s the sacred kosher kow. Well, Bullpoop. To me, it’s fair game… and I don’t care one iota if someone accuses me of being a “hater”. You want to learn about hatred? Do a google search on talmud and what it says about our Resurrected Lord and Savior, Jesus Chist. Even the Muslims hold Him in high esteem. But the talmud-thumpers? Wow!!! Read that stuff. Have a happy Resurrection Sunday!

          • John Cook

            ‘Hate Speech’ is speech the Tribe Hate to hear…

          • Louis Charles

   drop me a line.

        • John Cook

          Or the Protocols


            Never mind the Protocols, they were signed by members of 33rd degree… how about them apples?

          • John Cook

            They way I figure it, Rothschild infiltrated ALL the ancient Secret Societies with Adam Weishaupt who was a Crypto Tribe member. The Vatican and Jesuits and their apparent opposites, the FreeMasons nicely tucked into the same Rothschild bed.

          • Stibbs11

            here we go again . . .

      • abinico

        So what! Are you stupid or maybe jewish. Look up the definition of usury – usury is how the jews control the world – from their stock market casino (margin trading) to usurious interest on home/car loans, the jews suck the life blood out of the middle class.

        • Louis Charles

          In all honesty, abinico, you can’t have life sucked out of you unless you allow it. Think about the sad reflection of America, where 2% of the population leads the rest of the 98% around by a nose ring. Once you get a sniff of that talmud, you can certainly understand what Jesus was expressing in Eph. 5:11 and 2Cor. 6:14-17. If we “yoke”, we go broke… basically. Notice how Jews don’t effect the Amish, Quakers and Mennonites. Ponder that.

          • Dimitri Ledkovsky

            Amish, Quakers and Mennonites are what is called “Judaized” religion. They are jews in every way but actual ethnicity. Their core belief system is rooted in the Torah, the principal books of the Bible.

          • Louis Charles

            I don’t know enough about the details of their theology outside of their pacifist manner. That certainly, isn’t jewish. That aside, contextually I was talking about them having their own economy, thusly not being influenced by the babylonian talmud, along with all the expressions and temptations born by unlimited, electronic-blip-created fiat, counterfeit currency. It would do you good, DL, to look up those Scriptures I included above. So… are you “Professional Russian” we see in the youTube vids? LOL

    • Dimitri Ledkovsky

      His work was highly welcomed and highly regarded by the original Zionists, the rah-rah Israel types. Their ultimate purpose was and still is to reshape the world’s population to their control (check out what the neocons are up to lately). They fervently believe that this is the mission they were chosen for. Bernays’ contribution was to invent and formalize systems of information dissemination that would “fool all the people all the time”. Have you been fooled lately? Does your I-phone “die” when it’s five years old? If the answers is “yes” then you’ve been fooled in one of a million way jews have found to fool and enslave you.

    • Stibbs11

      he was a self hating jew, like the pope today speaks for all Christians, simply wrong.

      • John Cook

        That’s a loaded word – it implies that any Tribe member who escapes ‘Hates’ himself. Why do you use it?

        • Stibbs11

          because in truth there are many “jews” who hate Jews. Many Israelis hate the religion and the black-hats and in reverse, this is another divide and conquer technique.
          Is this new to you?

          • John Cook

            Who is doing this ‘dividing’?
            Are they actually intent on ‘conquering’ the Tribe?
            Too what purpose?

          • Stibbs11

            You should know the answer to those questions really.

          • John Cook

            I so utterly don’t that I find your assumption suspicious.
            I see the Tribe members being used as patsies (eventually as the ‘Victims” of a ‘second holocaust’ where Israel is destroyed). Their fears are being amplified, their egos being stroked to prepare them for their role as the the ‘chosen ones’, the new ‘Master Race’ but I don’t see them being ‘divided and conquered” Perhaps you could explain, I’m just a stupid Goy after all.

          • Stibbs11

            You have half of it, where did the destruction of Israel idea arise?
            Keep going, we are closer together than you think.

          • John Cook

            lol – It’s just a wild supposition… I just think it would be very convenient for those with the power to accomplish it.
            I wonder where Mr Rothschild fits into the current situation? He’s certainly not moving to grubby little Israel. Maybe the absentee landlord has renovation plans.
            And then of course they’re currently building a nice little, modern style mind you, country house in Kazaria. Already secured most of the necessary real estate.


      Not to justify what was done, but the question should be who was paying him? Surprised?

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