By February 23, 2016 7 Comments Read More →

Filmmaker Reveals the Truth About Subliminal Messages


Alex Pietrowski, Staff
Waking Times

The reality is that we are all being conditioned to think and believe certain things without any rational explanation through subliminal messaging in advertising, music, film, television, political propaganda, and military psychological operations.

Considering the definition of the word subliminal – ‘existing or functioning below the threshold of consciousness’ – it is easy to downplay the power of this brainwashing technique because most people are not consciously aware that it is happening, yet, it is affecting their lives. Once you realize that subliminal messaging is real and start to pay attention, it becomes much easier to recognize the we are, indeed, all being conditioned to behave a certain way, to want certain things, and to believe in ideas, without being able to rationally explain why.

Below is a short video in which Jeff Warrick, the director of Programming the Nation (2011), offers his take on the truth about subliminal messaging. Warrick shares a few examples of messages embedded within ads, which are not likely to be seen consciously, but are admitted into the subconscious mind.

A common response to this type of revealing information is skepticism and disbelief that sexual innuendos or random words embedded in pictures or film will not impact a person’s willingness to buy a product.

Although it is a common assumption that sex sells because for most people it is associated with feelings of pleasure, excitement, enjoyment or even love, subliminal messaging is about much more than helping advertisers sell more product. These messages are designed to have an impact on general consumer behavior and affect people’s life patterns, thus molding society as a whole, creating and captivating more and more receptive consumers.

When bombarded with subliminal messaging, the mind is likely to trigger emotions, memories or feelings, without a person’s conscious recognition of why they feel a certain way. A person may not consciously realize why they start to become more attracted to certain behaviors, lifestyles or products, but they are more likely to succumb to the attraction.

“..subliminal ads are used as a technique not only to increase sales but is also used to divert youth and involve them in such type of behaviour which is only hazardous to the consumer.” ~ (Impact of Subliminal Messaging in TV Advertisements on Consumer Behaviour – A Case Study of Youth in Kashmir Province of J&K, Blue Ocean Research Journals, source)

Are subliminal messages contributing to a variety of economic, social, and political problems currently present in our culture, such as over-competitiveness, low self-esteem, obesity, over-consumption and debt? There are many examples that support this idea and demonstrate that subliminal messaging, over time, can have a powerful impact.

Take, for instance, advertising to women. If you look at any variety of ads that are targeted at women ages 18-35, an overwhelming majority will personify that women and girls should be thin, wear lots of makeup, style their hair in certain ways, and, of course, look very sexy. It almost appears as though it is the advertisers’ job to make young women feel bad about themselves.

See the following example of women in advertising in the video below:

Other examples are films such as the Rambo series of the 1980’s and the more resent American Sniper, which glorify mindless military self-sacrifice, torture and violence. They romanticize obedience to authority and unquestioning loyalty to a war-mongering government.

“‘American Sniper’ lionizes the most despicable aspects of U.S. society—the gun culture, the blind adoration of the military, the belief that we have an innate right as a “Christian” nation to exterminate the “lesser breeds” of the earth, a grotesque hypermasculinity that banishes compassion and pity, a denial of inconvenient facts and historical truth, and a belittling of critical thinking and artistic expression.” – Chris Hedges

Below is the complete documentary by Jeff Warrick, Programming the Nation, that offers a full history behind subliminal message. In the film, Warrick examines if subliminal messaging and other subconscious techniques have conditioned the United States public to become one of the highest consuming nations in the world, accounting for about 25 percent use of the worlds natural resources even though its populace makes up less than 5 percent of the global population.

Read more articles from Alex Pietrowski.

About the Author

Alex Pietrowski is an artist and writer concerned with preserving good health and the basic freedom to enjoy a healthy lifestyle. He is a staff writer for and Offgrid Outpost, a provider of storable food and emergency kits. Alex is an avid student of Yoga and life.

This article (Filmmaker Reveals the Truth About Subliminal Messages) was originally created and published by Waking Times and is published here under a Creative Commons license with attribution to Alex Pietrowski and It may be re-posted freely with proper attribution, author bio, and this copyright statement.

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  • Deane T Rimerman

    I think Julian is on to something Shiva… Your original comment is classic Cartesian dehumanization and desensitization of reality that’s subliminal message is all lifeforms are nothing but souless machines that are unthinking, unfeeling, beings who you’re free to exploit or outright murder in whatever way you wish. This philosophy/subliminal message led to Western civilization conquering and destroying the entire planet for personal greed regardless of how much harm is done to other species, unique peoples and cultures.

    ‘I think therefore I am’ has turned the whole planet into a dying cesspool of immortality and insatiable suicidal greed.

    On the other hand thousands of unique indigenous cultures still exist that are the exact opposite of Cartesian ecocide and genocide:

    ‘I’m in right relationship with others, therefore I am’

    Is what can bring our whole conscious living loving breathing and profoundly collectively aware/fully conscoius planet back to life/awareness gain!

  • Linda MacLeod Goodman

    Interesting article, though it ironically uses one of the worst subliminal words, ‘consumer’. Slugs, fleas, maggots are consumers. It’s a dehumanizing word that’s been slowly replacing citizen, customer, client, patient. From where and when did it first emerge, i wonder? Some think tank, probably.

  • Shiva Meucci

    Misattribution of intent is one of the largest blunders of an expanding mind. It’s one of the first major stumbling stones.

    A spider does not understand it is making a web or that it is for catching insects. A bird does not understand that it is building a nest as it gathers mud and hay as it places them in a satisfying position.

    It’s like compartmentalization in the military. Each unit or section only has a particular goal and is never aware of the over arching plan or effect of all the working parts, but they each are rewarded for their smaller individual actions.

    So too do systems of momentary rewards make up small compartments of consciousness or conscious moments which are never aware of the larger system the various rewards create. Minds operate within moments and are bent towards rewards but are not necessarily looking for the larger system being constructed. They simply explore into and fill the space which can provide reward.

    For example, a company is lax in developing an anti-hair loss shampoo which has almost no effect but puffing the hair shaft slightly in the short term but actually causes a tiny and slow increase of hair loss they did not detect in the long term. They lazily apply one of the hundreds of obtuse labels of “for thinning hair” on this formulation.

    An unwitting and busy man who notices his own hair slightly thinning buys the shampoo and is able to notice a slight temporary thickness to his hair that is amplified by placebo, but only buys sort of randomly. Over time, his hair loss increases and he therefore begins to more consistently buy the faulty product.

    Sales go up and the product is marketed more aggressively.

    Upon discovery it could easily be interpreted that these people purposely created an “addiction-like” product. They did not. They responded to reward.

    Alkaline antacids overshoot PH levels and throw the body’s equilibrium out of balance causing more stomach acids to be produced. (and more antacids to be sold) Nose sprays give temporary relief that leads to increased nasal congestion. Anti-depressants cause changes in serotonin receptor densities that lead to even more unhealthy self-regulation patterns in neurochemical processes.

    This explanation is not an exception but a nearly ubiquitous occurrence from interpersonal relations to the development of social systems. It does not require malicious intent, it requires only short-sightedness.

    • Julian O’Neill

      I find it truly horrible, and *utterly* ignore-ant, that you would correlate spiders making webs and birds making nests with the insanity of a compartmentalized mindset which actually rejects nature, and ‘the unconscious’, because it has dissociated itself with the innate intelligence of nature which other species are a deeper part of. How do YOU know what a spider or a bird understands? That is typica arrogant thinking OF the mindset this article is wanting to expose. The mindset which likes to think it can dominate and control, which includes its domination over other species, other people, and all of the natural world.

      • Shiva Meucci

        Yeah? Well, y’known, that’s just like, uh, your opinion, man…

        …and good luck with paranoia, cynicism and the whole-hearted belief in the evils of your fellow man. I’m sure it will serve your spiritual growth well.

        • Julian O’Neill

          not ALL my fellow man young man

          • Shiva Meucci

            Well, at least you edited your direct aggression from calling me “fool” to the passive aggression equivalent of “sport”… Either way, your rage is palpable.

            And I am the target of this ire because I dared to suggest being forgiving towards people and realizing they accidentally do bad things?

            …makes perfect sense. Why not?

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