11 Tactics Used by the Mainstream Media to Manufacture Consent for the Oligarchy

tv-head-propagandaSigmund Fraud, Staff Writer
Waking Times

The mainstream media is aging and collapsing under the weight of its own hubris and arrogance. Now entirely formulaic in presentation and predictable in substance, the ‘major’ outlets of news, which are monopolized under only a small handful of corporations, serve the purpose of misleading the public on important issues and manufacturing consent for government and the oligarchs.

The public is still largely numb to this reality, and in a wicked catch-22 for modern man, many people are still addicted to the very media that serves as the primary weapon of social control against them. The tide is turning, however, and to help break the spell we bring you this comprehensive list of 11 tactics used against the public by the mainstream media to coerce consensus, divide, conquer, ridicule and stifle truthful or meaningful conversation about the state of our world.

1. Lying by Omission – What is not on the nightly news?

This is the most important question to ask when consuming mainstream media.

The average hour long broadcast consists of 48 minutes or less of actual news programming, minus, of course, the chit-chatting, the expensive motion graphics and the bumpers, highlights and story recaps. With a formula like this, full of pomp and grandstanding, the impression given is that if does not make it on the nightly news, the it is not of significance. The most obvious way in which the mainstream media manufactures consent for policy makers and advertisers is by omitting from the news reel those stories and perspectives which may compromise the broadcasters agenda, whatever that may be.

2. Controlling the Debate – Who is arguing, and for what cause?

News programs are businesses just like anything else, and as such news executives keep a go-to list of  contacts to fulfill any necessary role in a program or segment. If the government needs credibility, they roll out an ex-president and remind you that he has ‘gravitas.’ If the military industrial complex needs a voice, then they roll out a familiar think-tanker to interject in a debate with a common-sense perspective in favor of national security. If something is too complicated for public consumption, then they open the rolodex to the ‘experts’ page and shuffle some know-it-all in front of the camera.

The media is laden with groomed pundits, so-called opinion leaders, and commentators, and each one has a definite reputation, each one resonates with a specific target audience, and each one fills a predictable role in a conversation. Program guests are very well vetted, and news is a science, a very lucrative science that excels in giving the impression of a diversity in ideas while keeping the debate sequestered in a very well constructed box. The characters in this box make all the difference.

3. Selecting the Right Anchors, Casters and Presenters – Our lives have been pegged to the dollar, and as such, a ‘good job’ is valued above many genuine virtues. People like to keep their jobs, as do news anchors and news casters, and since news is, again, a business, the voices and faces on news programs are hired to perform a role, a job description, a task. They are not employed to pursue morally driven journalism for the benefit of society. If they perform as they are required, they advance and gain more exposure. If they rock the boat, there are a thousand other hungry job-seekers chomping at the bit to replace them and do exactly they are hired to do. News anchoring is a job like anything else, and those at the forefront are the best at playing the role.

4. Scripting and Synchronizing News – One of the creepier and more blatant efforts to homogenize thought and manufacture consent is to script the news at high level, then distribute these scripts to many different locales and anchors to read verbatim, while they feign authenticity.

This is partially a result of the business decision to save money by employing as few actual news gatherers as possible, but is also a key part of the strategy to achieve conformity amongst people of different backgrounds and interests. The government has also been known to interject itself into the chain of command for selecting which news scripts are to be disseminated to the public. This is the most fundamental characteristic of propaganda, and is rather embarrassing to witness once you realize just how disingenuous your local news presenters are and just how easily duped most people are.

5. Politicizing Everything – Language is the greatest weapon of social control, and with mainstream media, powerfully debilitating language is pushed into every corner of our consciousness. Conservative vs. Liberal. Democrat vs. Republican. Right-winger vs. Left-winger. Good vs. Bad. Left vs. Right. Right vs. Wrong. White vs. Black.

And so on. Ad nauseam.

The truth is that ideas and opinions are as vastly different as grains of sand on a beach, yet the media intentionally frames every issue in terms of a phoney left-right paradigm that has been constructed to pigeon hole complex ideas and interests into a cheapened thought prison. No unorthodox idea or point of view can reach critical mass because everything is automatically framed in a ‘with us or against us’ mindset, turning people against each other for no reason other than to appeal to our desire to be on the winning team.

The mainstream media is the chief party responsible for creating the constructs of ‘left’ and ‘right,’ which have been tightly integrated into our social consciousness as a means of achieving divisiveness and disagreement among the populace. This is the chief tactic of divide and conquer, and when people are compelled on any issue to ‘pick a team’ and fight the rivalry to it’s bitter end, many opportunities for true progress are lost and the populace is easily goaded into a position favorable to the elite.

6. Using the Language of Separation and Labels – Sometime in the 1990’s, the mainstream media stopped referring to people as ‘people’ or even as ‘citizens’ and began calling everyone ‘consumers.’ Once again, language is important to shaping reality, and as ‘consumers’ our role in the affairs of business and state are reduced to hapless bystanders whose job it is to choose and reject, not interject and affect.

We’ve all heard the label ‘conspiracy theorist,’ which is the most popular label used when an idea or story is unfavorable to the mainstream media and the interests that back them up. You are a ‘conspiracy theorist’ if you ask questions, assimilate facts in a logical manner, or pursue justice outside of the main flow of public discourse on a popular issue.

This type of language is also part of the process of politicizing everything, and by also labeling people in accordance with their country of origin, religion, skin color, economic class, or whatever else, more wedges of division are driven into the populace, deflating our inherent power in numbers.

7. Asking the Wrong Questions – Press access to ‘important’ people in our society is tightly regulated, and the powers that be don’t like to be confronted with unexpected and hard questions. For this, the mainstream media dutifully uses its access to people in high places to ask softball, trivial, nonsensical, ignorant questions about irrelevant and superfluous issues.

Independent media is winning the long race against corporate/fascist propagandized media because people are naturally inclined to resonate with common sense and truth, which is not at all what corporate mainline media is involved with. White house correspondents shouldn’t waste our time and insult our intelligence by asking a war time president about his pet dog or a recent golfing trip. But they do, all the time.

8. Closing the Book Too Soon – Moving an important or complicated issue from the front page as quickly as possible is a common strategy to remove touchy subjects from the public conversation. Sadly, our national attention span is at an all time low, mostly because we’ve been trained to move from issue to issue with lightening speed, never soaking up any one thing for too long. With such a short term memory, it is easy to protect a politician, forget a genocide, ignore the long-term effects of a bank bailout, and so on, just by moving onto to something new.

Once the media has signaled that a story has been resolved or adequately discussed, then any after thought, individual investigation, or further inquiry is labeled as extremist and ignored.

9. Triviality and Distraction – With all of the important decisions being made daily by powerful people, decisions that genuinely affect quality of life for many people, the news outlets are steadfastly devoted to engaging in gossip, entertainment, murders and acts of violence, car accidents, disasters and other pablum. The body politic is kept confused by celebrity happenings, endless sports contests and other such pageantry, and the media uses these many forms of distractions to fill time and brain space so that important issues are seen as a drag or as a downer, and never given proper reflection.

This is so ubiquitous in our society nowadays that there really is no escape.

10. Outright Lying – When all else fails, just lie, make it up as you go along, sell your air time to the highest bidder, and never look back. In the internet age, people are pretty keen on fact checking, rebutting, arguing, and gathering stats, and there are enough facts available to prove any side to any story. In fact, this has become an art form for major media, and the ability to gather facts in accordance with an agenda is a profitable skill for the mainstream media.

Lying has always worked, and the bigger the lie, the more likely it is to be believed.

11. Bonus – Eye Candy and Mind Melting – This one is a bonus and part of the new era of network news. Rather than employ virtuous gumshoes and hardcore reporters of truth, mainstream media instead invests in graphic artists to make each frame of the broadcast an over-designed motion collage of brain-melting info overload. Staying focused on what the anchor or guest is actually saying is impossible. By design, the news is presented in a mad shotgun blast of competing signals, and your attention is split in ten directions with tickers, bubbles, stock footage, gyrating lights and special effects.

The point here is to exhaust the mind with over-stimulation so that the brain cannot function methodically and cannot process an issue beyond the shallow surface. This is also known as hypnotism, or mind-control.


News is a commodity just like everything else these days, and although many still believe the point of news is to inform, it is important to accept the hard truth that the purpose of the news is really just to sell something, be it a product, an idea, a candidate, a public image, a war, or whatever. For this, the mainstream media is focused on first deciding which issues are to be discussed in the public forum, then by using a bagful of tricks to shape people’s perceptions of an issue, the media divides us and pits us against each other while leading us into consent for an underlying and hidden agenda.

About the Author

Sigmund Fraud is a survivor of modern psychiatry and a dedicated mental activist. He is a staff writer for WakingTimes.com where he indulges in the possibility of a massive shift towards a more psychologically aware future for mankind.

This article is offered under Creative Commons license. It’s okay to republish it anywhere as long as attribution bio is included and all links remain intact.

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  • Bananas

    Wow, this is so interesting! This is something they talk about frequently over at http://www.noagendashow.com/. Check it!

  • samuelstorns

    People are not labeled as people. Used to be male or man did XXXXX. Now people are labeled to feed the hate. Instead of male or man we get black man, immigrant, conservative, racist, liberal, terrorist, Muslim, christian, so on and so forth.

  • samuelstorns

    you forgot keeping a news story on the front page to serve the purpose.

  • Roy

    ‘……The mainstream media is aging and collapsing under the weight of its own hubris and arrogance…..

    I see no evidence of this. In fact I see the opposite. Go to any food franchize and you will find at least 1 Tv. In most establishments, you will find dozens of Tvs. Then notice the patrons. You will see a table of 5 all fixed on the screen. Most of the time you will see sports. But sports commentators also contribute to the propaganda. Try watching Golf and you will be barraged with jewish propaganda.

    But even food establishments play the News. Mostly Fox News where I live. But I have seen CNN displayed as well.

    If I happen to visit a client in their own home, the Tv is always on. And it is usually CNN headline news or CNBC if the man is home.

    I don’t see this Power Establishment crumbling at all. Only worse, from my perspective.

  • marty

    ummm manufacturing consent,sounds familiar, almost reminds me of a book i read once by an extremely left leaning author. the book was about how the “right” controlled the media for there our propaganda, now its the left. curious. so i guess its not about right or left its about power. and how those in power will do anything to keep it. even when the promises of “CHANGE” got them into office.

    • marty

      that should read their own

  • FlanObrien

    Focus on names and labels instead of the subject will not improve your understanding. All sorts of prejudice can arise from such labels: religious, gender, race.
    Second, making the NSA’s evil activities a teeny bit more difficult is worthwhile.

  • Tyrion

    As fun as it would be to believe that there is some overarching conspiracy put on by media corporations to control the media, the unfortunate truth is that like most corporations, media conglomerates air what sells. If that means that the people would rather be entertained by graphics and gossip than informed by honest news then that is what is shown. Those who are truly interested in staying informed will find other means.
    If you want real change it must start with the consumer. Unfortunately that change is highly unlikely given how the cycle of ignorance seems to be self enforcing.

    • RayofLight

      Yes, and that “cycle of ignorance” is CON-tinually exacerbated by YOUR BLIND REFERENCE to the word “con-sumer”. That word was con-suspiciously substituted for the Very Meaningful term CITIZEN sometime ago. Seems as though they indoctrinated you quite fully with the WORD SCRIPTED SO DISINGENUOUSLY BY THE “SCRIBES OF MEDIA” who operate as a religion to be CONNED on the masses . . . ever so subtlety of course ! ! !

      Are you familiar with the Very hidden field of Mind-control and the spiritually vacant aspect of disinformation and misinformation. Google Edward Bernays who was a very close relative of the real Sigmon F— himself.

      • RayofLight

        Go F— yourself now .

  • Kirk

    Loved the article and tend to agree with much if not most of it. But then I read the author’s name…Sigmund Fraud??? By hiding behind a fake name the author in my opinion is no better than mainstream media with an agena to push.

    Why hide behind a fake name? What are you afraid of…media goons chasing you down for having an opinion?

    Shame on you Waking Times for allowing any author to hide behind a fake name as it reduces you to just another media outlet with an agenda.

    Bottom line, it’s about credibility and Sigmund Fraud is not displaying much of it.

    This is the kind of stuff that keeps Waking Times on the fringe and from being more readily embraced by the masses who deserve the good information found in here.

    • Shame on us, really? An author uses a pen name and we need to feel ashamed? Did we do something naughty?

      Tough crowd today.


    • RayofLight


  • Holland Marx

    Good article. Proofread the next one.

  • Dr Alan

    Excellent article. I agree completely.

  • Danny Miles

    The US military has a very large number of publicists, whose job it it to create new releases. (Propagnda) These go out on the news wire. They are treated like news. These are the guys who promote people like Sarah Palin and make their personal lives “news”.
    This is how they create political products which can then be evaluated using the same tools as when marketing breakfast cereal.
    These now very sophisticated tools determine precisely who is “electable” before the primary election.
    I suspect that Diebold can tell them exactly how every precinct in America is likely to vote with a high level of accuracy.
    We are after all, creatures of habit.

    • Thank you for this.
      In agreement with Danny Miles…

      [form the UK Guardian]
      *Revealed: US spy operation that manipulates social media

      Military’s ‘sock puppet’ software creates fake online identities to spread pro-American propaganda

      17 March 2011

      The US military is developing software that will let it secretly manipulate social media sites by using fake online personas to influence internet conversations and spread pro-American propaganda.

      A Californian corporation has been awarded a contract with United States Central Command (Centcom), which oversees US armed operations in the Middle East and Central Asia, to develop what is described as an “online persona management service” that will allow one US serviceman or woman to control up to 10 separate identities based all over the world.

      …each fake online persona must have a convincing background, history and supporting details, and that up to 50 US-based controllers should be able to operate false identities from their workstations “without fear of being discovered by sophisticated adversaries”.


  • Anonymous

    Um… 5 and 7 and 10… Where are they?
    There’s 4 then 6, 6 then 8, 9 then 11…

    • Ha! That’s funny.


      • RayofLight

        Thank you for “waking” SOME self-proclaimed consumers Up ! Unfortunately far too many just go back to sleep WHAT EGOTISTS .

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