What’s the Best Way To Get Users To Embrace Mass Transit?
Which brings us back to the idea of system and empathy, and the debate between the systems-oriented Walker and the empathic Nordahl. The latter argues that “if transit is to become an attractive alternative to the automobile, the ride itself must offer an experience to passengers that they cannot get within the solitude of their cars”—maybe it’s the genteel sociability of a New Orleans streetcar, maybe it’s the free wiWi-fi Fi on an inter-urban bus.