Surging Disinformation Analysts Commenting On Your Favorite Websites To Emotionalize and Antagonize

trollMarco Torres, Prevent Disease
Waking Times

Ever wonder why those same obnoxious, arrogant and infrequent users just happen to appear on the heels of very controversial posts like clock-work? They monitor, wait and then pounce of the same topics to emotionalize and antagonize legitimate users on social networking and thousands of other websites. Whether it be vaccines, GMO, organic foods or any other topic geared towards natural health or contradicting mainstream opinion, these “online trolls” are now being exposed as part of sophisticated, larger operation on behalf of multi-national food corporations, pharmaceutical cartels, big agribusiness and chemical companies that cumulatively generate trillions of dollars in revenue.

Front Groups and The International Food Additives Council (IFAC) Were Created to Dominate Codex Discussions

The Codex Alimentarius Commission, conceived by the United Nations in 1962, was birthed through a series of relationships between The World Health Organization (WHO), the Food and Agriculture Organization (FAO), the World Trade Organization (WTO) as well as the American FDA and USDA.

The Codex Alimentarius itself is a compilation of food standards, codes of practice and guidelines that specify all requirements related to foods, whether processed, semi-processed, genetically engineered, or raw.

Disinformation specialists are hired by subsidiary organizations under Codex Alimentarius in an attempt to infiltrate discussions on the internet, sway opinion and create discord between legitimate users of website and social networking portals.

The International Food Additives Council (IFAC) is an international association representing companies that produce substances used worldwide as food ingredients in traditional and organic products. The group is very active in Codex. But how do you know who they are, and who they represent, when it’s almost impossible to find out who their members are?

  • While many activists around the world have been focused on fighting off the dreaded “Codex Alimentarius” global standards for food (which would seriously destroy our ability overall to produce healthy and sufficient food, as well as to remediate with proper nutritional supplementation, to the favor of pharmaceutical globocorps, and the Monsantos of this world) the European Union has almost identical standards enforced already.

    The National Health Federation (NHF), the only health-freedom group allowed to speak at Codex meetings stated that it’s virtually impossible to locate a list of its members (which naturally would indicate sources of funding, and potentially reveal behind-the-scenes agendas).

    Food companies hire lobbyists to push for legislation in their favor and oppose laws that hurt their interests. Trade groups are formal lobbying organizations through which food companies pool their resources to be more powerful. An example of a food industry trade group is the National Cattleman’s Beef Association, which represents the beef industry. Each major animal product (pork, chicken, eggs, dairy) is represented by its own trade group. Likewise, the soft drink industry is represented by the American Beverage Association, while the Grocery Manufacturers Association represents both food and beverage makers such as General Mills, Coca-Cola, and Kraft Foods.

    While trade groups are generally up front about who they represent, front groups are not. Front groups often have deceptive-sounding names and attempt to create a positive public impression that hides their funders’ economic motives. Also, most front groups engage mainly in public relations campaigns as opposed to lobbying.

    If you look up IFAC’s origins in Internet business profiles, you’ll find that it was formed in 1980 by Patrick M. Farrey, who just so happens to be The Kellen Company’s group vice president. In short, The Kellen Company not only is linked to the formation of IFAC, but also serves as the managing entity behind IFAC. And its members, although a proper members list has not been obtained, are bound to be like their governing body– manufacturers of food additives, including but certainly not limited to manufacturers of artificial sweeteners and glutamate (i.e. MSG).

    Eventually every loyalty that FDA is responsible for to protect the public, is transferred to the manufacturer of large corporations. The FDA actually distributed Monsanto’s propaganda with a paper from the International Food Information Council Foundation.

    How Disinformation Is Affecting Your Favorite Websites 

    All ethical analyses of any disinformation campaign tactics lead to one conclusion: A reckless disregard for the truth and specious claims of ‘bad’ science. There is a consistency in:

    – Reckless Disregard For The Truth
    – Focusing on Unknowns While Ignoring Knowns.
    – Specious Claims Of “Bad” Science
    – Creation of “Front Groups”
    – Manufacturing Bogus Science
    – Think Tank Campaigns
    – Misleading PR Campaigns
    – Creation of Astroturf Groups
    – Cyber-bullying Of Scientists and Journalists

    The sociological literature of the disinformation campaign describes this phenomenon as a counter-movement. A counter-movement is a social movement that has formed in reaction to another movement.

    As reported by Sustainable Food News, more than 50 of these front groups, working on behalf of food and biotechnology trade groups, have formed a brand new alliance called Alliance to Feed the Future. Again, the alliance is being coordinated by the glutamate-protecting International Food Information Council (IFIC). The stated aim of the alliance is to “balance the public dialogue on modern agriculture and large-scale food production.”

    “The Alliance to Feed the Future said “in an effort to meet the world’s increasing food needs responsibly, efficiently and affordably,” its members want to ‘tell the real story of’ and dispel “misperceptions about modern food production and technology,'” the article states.

    “When asked by Sustainable Food News what misperceptions the group seeks to dispel, Dave Schmidt, CEO at the International Food Information Council, who coordinates the alliance, said the most common misperceptions – perpetuated by what he calls ‘a large popular culture’ that can be found in recent ‘books and movies’ – are that ‘technology is bad and we need to go back to a time when there was less technology. Or, food processing or large-scale food production is bad.’

    …The alliance’s aim is to educate who he called ‘opinion leaders,’ including those in the university sector, professional societies, journalists and government officials. However, another target demographic is the ‘informed consumer,’ who he expects will find the group’s information online.

    The Alliance’s effort appears to be an attempt to squelch the growing consumer perception that modern food production can have a negative impact on the health of humans and the environment as espoused by the organic and sustainable food movement.” 

    From facebook to forums, comment boards and even professional websites, many of these disinformation specialists use tactics designed by experts to defame, distract, and destroy the truth.

    How do front groups accomplish this goal? The most valuable currency for any front group is propaganda and disinformation. Specific tactics include:

    Astroturfing (Fake Grassroots)
    Pretending your group represents the little guy, usually farmers, small business owners, or consumers. The idea is to make the public feel like the group is on their side and their interests are under attack by government and the elite.

    Shooting The Messenger

    Discrediting critics often by mocking them, calling them names like “food police” and “extremists” and otherwise marginalizing them.

    Buying Science
    Paying for research, hiring scientific experts as spokespeople, placing science stories in media, all without disclosing the conflict of interest.

    Preying on people’s fears, especially related to the economy; for example, saying a policy will result in higher food prices or job losses.

    Another common tactic employed by front groups is frontline “disinfo artists” to “debunk” claimed common “myths” about agricultural practices or nutrition advice. Front groups will portray advocacy groups, experts, and government officials as fearmongers who don’t understand science or know the “facts.” The idea is to make the front group position appear sane and reasoned, while making opponents sound irrational and even conspiratorial.

    Many of the common traits that disinfo artists tend to apply were brilliantly detailed by H. Michael Sweeney. The more a particular party fits the traits and is guilty of following the rules, the more likely they are a professional disinformation specialists with a vested motive on behalf of big business. People can be bought, threatened, or blackmailed into providing disinformation, so even “good guys” can be suspect in many cases.

    It is a massive operation jointly undertaken by many levels. They log into facebook or comment interfaces (i.e. disqus, livefyre, etc) with different names to help support their objective. You can also see many of these users making the same comments on other websites…always negative…and only on specific topics. Vaccines is a preferred subject of attack, for most of them, however GMO, organic foods, cannabis are also hot topics they piggy back on. Many of the terms and english used can also be sourced to the same users. One facebook user was caught with 52 different log-ins, fake pictures and bios before the user simultaneously deleted all 52 logins once exposed.

    A rational person participating as one interested in the truth will evaluate that chain of evidence and conclude either that the links are solid and conclusive, that one or more links are weak and need further development before conclusion can be arrived at, or that one or more links can be broken, usually invalidating (but not necessarily so, if parallel links already exist or can be found, or if a particular link was merely supportive, but not in itself key) the argument. The game is played by raising issues which either strengthen or weaken (preferably to the point of breaking) these links. It is the job of a disinfo artist to interfere with these evaluation… to at least make people think the links are weak or broken when, in truth, they are not… or to propose alternative solutions leading away from the truth. Often, by simply impeding and slowing down the process through disinformation tactics, a level of victory is assured because apathy increases with time and rhetoric.

    It would seem true in almost every instance, that if one cannot break the chain of evidence for a given solution, revelation of truth has won out. If the chain is broken either a new link must be forged, or a whole new chain developed, or the solution is invalid and a new one must be found… but truth still wins out. There is no shame in being the creator or supporter of a failed solution, chain, or link, if done with honesty in search of the truth. This is the rational approach. While it is understandable that a person can become emotionally involved with a particular side of a given issue, it is really unimportant who wins, as long as truth wins. But the disinfo artist will seek to emotionalize and chastise any failure (real or false claims thereof), and will seek by means of intimidation to prevent discussion in general.

    It is the disinfo artist and those who may pull their strings (those who stand to suffer should the crime be solved) MUST seek to prevent rational and complete examination of any chain of evidence which would hang them. Since fact and truth seldom fall on their own, they must be overcome with lies and deceit. Those who are professional in the art of lies and deceit, such as the intelligence community and the professional criminal (often the same people or at least working together), tend to apply fairly well defined and observable tools in this process. However, the public at large is not well armed against such weapons, and is often easily led astray by these time-proven tactics. Remarkably, not even media and law enforcement have NOT BEEN TRAINED to deal with these issues. For the most part, only the players themselves understand the rules of the game.


    1. Hear no evil, see no evil, speak no evil.

    Regardless of what you know, don’t discuss it — especially if you are a public figure, news anchor, etc. If it’s not reported, it didn’t happen, and you never have to deal with the issues.

    2. Become incredulous and indignant.

    Avoid discussing key issues and instead focus on side issues which can be used to show the topic as being critical of some otherwise sacrosanct group or theme. This is also known as the ‘How dare you!’ gambit.

    3. Create rumor mongers.

    Avoid discussing issues by describing all charges, regardless of venue or evidence, as mere rumors and wild accusations. Other derogatory terms mutually exclusive of truth may work as well. This method works especially well with a silent press because the only way the public can learn of the facts are through such ‘arguable rumors’. If you can associate the material with the Internet, use this fact to certify it a ‘wild rumor’ from a ‘bunch of kids on the Internet’ which can have no basis in fact.

    4. Use a straw man.

    Find or create a seeming element of your opponent’s argument which you can easily knock down to make yourself look good and the opponent to look bad. Either make up an issue you may safely imply exists based on your interpretation of the opponent/opponent arguments/situation, or select the weakest aspect of the weakest charges. Amplify their significance and destroy them in a way which appears to debunk all the charges, real and fabricated alike, while actually avoiding discussion of the real issues.

    5.  Sidetrack opponents with name calling and ridicule.

    This is also known as the primary ‘attack the messenger’ ploy, though other methods qualify as variants of that approach. Associate opponents with unpopular titles such as ‘kooks’, ‘right-wing’, ‘liberal’, ‘left-wing’, ‘terrorists’, ‘conspiracy buffs’, ‘radicals’, ‘militia’, ‘racists’, ‘religious fanatics’, ‘sexual deviates’, and so forth. This makes others shrink from support out of fear of gaining the same label, and you avoid dealing with issues.

    6. Hit and Run.

    In any public forum, make a brief attack of your opponent or the opponent position and then scamper off before an answer can be fielded, or simply ignore any answer. This works extremely well in Internet and letters-to-the-editor environments where a steady stream of new identities can be called upon without having to explain critical reasoning — simply make an accusation or other attack, never discussing issues, and never answering any subsequent response, for that would dignify the opponent’s viewpoint.

    7. Question motives.

    Twist or amplify any fact which could be taken to imply that the opponent operates out of a hidden personal agenda or other bias. This avoids discussing issues and forces the accuser on the defensive.

    8. Invoke authority.

    Claim for yourself or associate yourself with authority and present your argument with enough ‘jargon’ and ‘minutia’ to illustrate you are ‘one who knows’, and simply say it isn’t so without discussing issues or demonstrating concretely why or citing sources.

    9. Play Dumb.

    No matter what evidence or logical argument is offered, avoid discussing issues except with denials they have any credibility, make any sense, provide any proof, contain or make a point, have logic, or support a conclusion. Mix well for maximum effect.

    10. Associate opponent charges with old news.

    A derivative of the straw man — usually, in any large-scale matter of high visibility, someone will make charges early on which can be or were already easily dealt with – a kind of investment for the future should the matter not be so easily contained.) Where it can be foreseen, have your own side raise a straw man issue and have it dealt with early on as part of the initial contingency plans. Subsequent charges, regardless of validity or new ground uncovered, can usually then be associated with the original charge and dismissed as simply being a rehash without need to address current issues — so much the better where the opponent is or was involved with the original source.

    11. Establish and rely upon fall-back positions.

    Using a minor matter or element of the facts, take the ‘high road’ and ‘confess’ with candor that some innocent mistake, in hindsight, was made — but that opponents have seized on the opportunity to blow it all out of proportion and imply greater criminalities which, ‘just aren’t so.’ Others can reinforce this on your behalf, later, and even publicly ‘call for an end to the nonsense’ because you have already ‘done the right thing.’ Done properly, this can garner sympathy and respect for ‘coming clean’ and ‘owning up’ to your mistakes without addressing more serious issues.

    12. Enigmas have no solution.

    Drawing upon the overall umbrella of events surrounding the crime and the multitude of players and events, paint the entire affair as too complex to solve. This causes those otherwise following the matter to begin to lose interest more quickly without having to address the actual issues.

    13. Alice in Wonderland Logic.

    Avoid discussion of the issues by reasoning backwards or with an apparent deductive logic which forbears any actual material fact.

    14. Demand complete solutions.

    Avoid the issues by requiring opponents to solve the crime at hand completely, a ploy which works best with issues qualifying for rule 10.

    15. Fit the facts to alternate conclusions.

    This requires creative thinking unless the crime was planned with contingency conclusions in place.

    16. Vanish evidence and witnesses.

    If it does not exist, it is not fact, and you won’t have to address the issue.

    17. Change the subject.

    Usually in connection with one of the other ploys listed here, find a way to side-track the discussion with abrasive or controversial comments in hopes of turning attention to a new, more manageable topic. This works especially well with companions who can ‘argue’ with you over the new topic and polarize the discussion arena in order to avoid discussing more key issues.

    18. Emotionalize, Antagonize, and Goad Opponents.

    If you can’t do anything else, chide and taunt your opponents and draw them into emotional responses which will tend to make them look foolish and overly motivated, and generally render their material somewhat less coherent. Not only will you avoid discussing the issues in the first instance, but even if their emotional response addresses the issue, you can further avoid the issues by then focusing on how ‘sensitive they are to criticism.’

    19. Ignore facts presented, demand impossible proofs.

    This is perhaps a variant of the ‘play dumb’ rule. Regardless of what material may be presented by an opponent in public forums, claim the material irrelevant and demand proof that is impossible for the opponent to come by (it may exist, but not be at his disposal, or it may be something which is known to be safely destroyed or withheld, such as a murder weapon.) In order to completely avoid discussing issues, it may be required that you to categorically deny and be critical of media or books as valid sources, deny that witnesses are acceptable, or even deny that statements made by government or other authorities have any meaning or relevance.

    20. False evidence.

    Whenever possible, introduce new facts or clues designed and manufactured to conflict with opponent presentations — as useful tools to neutralize sensitive issues or impede resolution. This works best when the crime was designed with contingencies for the purpose, and the facts cannot be easily separated from the fabrications.

    21. Call a Grand Jury, Special Prosecutor, or other empowered investigative body.

    Subvert the (process) to your benefit and effectively neutralize all sensitive issues without open discussion. Once convened, the evidence and testimony are required to be secret when properly handled. For instance, if you own the prosecuting attorney, it can insure a Grand Jury hears no useful evidence and that the evidence is sealed an unavailable to subsequent investigators. Once a favorable verdict is achieved, the matter can be considered officially closed. Usually, this technique is applied to find the guilty innocent, but it can also be used to obtain charges when seeking to frame a victim.

    22. Manufacture a new truth.

    Create your own expert(s), group(s), author(s), leader(s) or influence existing ones willing to forge new ground via scientific, investigative, or social research or testimony which concludes favorably. In this way, if you must actually address issues, you can do so authoritatively.

    23. Create bigger distractions.

    If the above does not seem to be working to distract from sensitive issues, or to prevent unwanted media coverage of unstoppable events such as trials, create bigger news stories (or treat them as such) to distract the multitudes.

    24. Silence critics.

    If the above methods do not prevail, consider removing opponents from circulation by some definitive solution so that the need to address issues is removed entirely. This can be by their death, arrest and detention, blackmail or destruction of their character by release of blackmail information, or merely by destroying them financially, emotionally, or severely damaging their health.

    25. Vanish.

    If you are a key holder of secrets or otherwise overly illuminated and you think the heat is getting too hot, to avoid the issues, vacate the kitchen.


    1) Avoidance

    They never actually discuss issues head-on or provide constructive input, generally avoiding citation of references or credentials. Rather, they merely imply this, that, and the other. Virtually everything about their presentation implies their authority and expert knowledge in the matter without any further justification for credibility.

    2) Selectivity

    They tend to pick and choose opponents carefully, either applying the hit-and-run approach against mere commentators supportive of opponents, or focusing heavier attacks on key opponents who are known to directly address issues. Should a commentator become argumentative with any success, the focus will shift to include the commentator as well.

    3) Coincidental

    They tend to surface suddenly and somewhat coincidentally with a new controversial topic with no clear prior record of participation in general discussions in the particular public arena involved. They likewise tend to vanish once the topic is no longer of general concern. They were likely directed or elected to be there for a reason, and vanish with the reason.

    4) Teamwork

    They tend to operate in self-congratulatory and complementary packs or teams. Of course, this can happen naturally in any public forum, but there will likely be an ongoing pattern of frequent exchanges of this sort where professionals are involved. Sometimes one of the players will infiltrate the opponent camp to become a source for straw man or other tactics designed to dilute opponent presentation strength.

    5) Anti-conspiratorial

    They almost always have disdain for ‘conspiracy theorists’ and, usually, for those who in any way believe JFK was not killed by LHO. Ask yourself why, if they hold such disdain for conspiracy theorists, do they focus on defending a single topic discussed in a News Group (NG) focusing on conspiracies? One might think they would either be trying to make fools of everyone on every topic, or simply ignore the group they hold in such disdain. Or, one might more rightly conclude they have an ulterior motive for their actions in going out of their way to focus as they do.

    6) Artificial Emotions

    An odd kind of ‘artificial’ emotionalism and an unusually thick skin — an ability to persevere and persist even in the face of overwhelming criticism and unacceptance. This likely stems from intelligence community training that, no matter how condemning the evidence, deny everything, and never become emotionally involved or reactive. The net result for a disinfo artist is that emotions can seem artificial. Most people, if responding in anger, for instance, will express their animosity throughout their rebuttal.

    But disinfo types usually have trouble maintaining the ‘image’ and are hot and cold with respect to pretended emotions and their usually more calm or unemotional communications style. It’s just a job, and they often seem unable to ‘act their role in character’ as well in a communications medium as they might be able in a real face-to-face conversation/confrontation.

    You might have outright rage and indignation one moment, ho-hum the next, and more anger later — an emotional yo-yo. With respect to being thick-skinned, no amount of criticism will deter them from doing their job, and they will generally continue their old disinfo patterns without any adjustments to criticisms of how obvious it is that they play that game — where a more rational individual who truly cares what others think might seek to improve their communications style, substance, and so forth, or simply give up.

    7) Inconsistent

    There is also a tendency to make mistakes which betray their true self/motives. This may stem from not really knowing their topic, or it may be somewhat ‘freudian’, so to speak, in that perhaps they really root for the side of truth deep within.

    I have noted that often, they will simply cite contradictory information which neutralizes itself and the author. For instance, one such player claimed to be a Navy pilot, but blamed his poor communicating skills (spelling, grammar, incoherent style) on having only a grade-school education. I’m not aware of too many Navy pilots who don’t have a college degree. Another claimed no knowledge of a particular topic/situation but later claimed first-hand knowledge of it.

    8) Time Constant

    There are three ways this can be seen to work, especially when the big business, government or other empowered player is involved in a cover up operation:

    • Any News Group (NG) posting by a targeted proponent for truth can result in an IMMEDIATE response. These operations hire endless analysts and can afford to pay people to sit there and watch for an opportunity to do some damage. Since disinformation in a posting only works if the reader sees it – a fast response is called for, or the visitor may be swayed towards truth.
    • When dealing in more direct ways with a disinformationalist, such as email, delay is called for – there will usually be a minimum of a 48-72 hour delay. This allows a sit-down team discussion on response strategy for best effect, and even enough time to ‘get permission’ or instruction from a formal chain of command.

    Remarkably, even media and law enforcement have not been trained to deal with these issues. For the most part, only the players themselves understand the rules of the game.

    It’s time for people to start ignoring these “online trolls” and exposing them for what they are and who they represent. Use the above rules and traits to spot the culprits. Don’t feed into being antagonized by their responses and at best thank them for their comments and move on (they hate that). These operations are slowly being ousted by internal factions within many of these organizations who are beginning to see the light. With their help we will all make a difference.

    About the Author

    Marco Torres is a research specialist, writer and consumer advocate for healthy lifestyles. He holds degrees in Public Health and Environmental Science and is a professional speaker on topics such as disease prevention, environmental toxins and health policy.

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