Is Your Olive Oil Lying About Its Virginity?
Deane Alban, Contributor
Editor’s Note: We were recently contacted by the maker’s of Pompeian Olive Oil who informed us that their brand “ is not only the first branded olive oils to carry the North American Olive Oil Association (NAOOA) seal, but since 2012, Pompeian Extra Virgin Olive Oil is the first extra virgin olive oil to attain the USDA Quality Monitored Seal.” Please consider this when making purchase decisions.
You’d have to live in a cave to not have heard about the health benefits of olive oil. It’s a monounsaturated fat that is a major component of the Mediterranean diet and is believed to be a factor why people in that area of the world are some of the healthiest and long-lived.
Olive oil has been used medicinally for over 5,000 years. Its health benefits are legendary. It has been found to boost the immune system, increase bone density, prevent cancer, strokes, and heart disease, lower blood pressure, and reduce your risk of diabetes.
And if that isn’t enough, it seems that olive oil can improve memory and increase overall cognitive function. A large study on 6,000 women over the age of 65 found that women who consumed the highest amount of monounsaturated fats, which can be found in olive oil, had better patterns of cognitive scores over time. (1)
But now it looks like the olive oil you trusted to provide you with health benefits might be a fake! Is nothing sacred anymore?
My first thoughts were how do you make fake olive oil? Who is doing this? Why are they doing it?
Olive Oil Is Big Business
Working backwards, it’s pretty easy to guess the “why”. There is money to be made in olive oil forgery.
The US alone spends 1.5 billion dollars a year on olive oil. It might not seem worth the effort to make fake oil, but in one Italian bust alone, authorities broke up a criminal gang sitting on $8 million worth of fake oil.
The “who” might be surprising. Throughout Europe there are large scale facilities that pump this stuff out.
According to the book Extra Virginity: The Sublime and Scandalous World of Olive Oil, illicit manufacturers slap an Italian flag and the name of an imaginary producer on the label and dump this stuff on the US market, where consumers are easy pickings.
But consumers in the US aren’t the only victims. Studies done in Australia and New Zealand found that half of their Mediterranean imports were fake, too. Anywhere olive oil is in demand is a possible target.
How do you fake olive oil? Olive oil can be diluted with poor quality oils or sometimes there is no real olive oil at all. Cheap and unhealthy soy or canola oils are colored with industrial chlorophyll and flavored with artificial flavorings. Yum.
Extra Virgin Oil Frauds
The term “virgin” when applied to olive oil doesn’t mean quality. There are four levels of virgin olive oil. The lowest grade of virgin olive oil is not fit for human consumption and designated for “other” uses, like making soap.
The top of the line olive oil is extra virgin. This means it’s cold-pressed so the temperature during processing hasn’t exceed 86 degrees Fahrenheit.(2) It’s also supposed to meet high standards of acidity and taste.
Independent tests at the University of California found that 69% of all store-bought extra virgin olive oils in the US are probably fake.(3) This study reported that the following brands failed to meet extra virgin olive oil standards:
- Filippo Berio
- Newman’s Own
- Rachel Ray
- Whole Foods
Seeing brands that pride themselves on being healthy and natural like Newman’s Own and Whole Foods is very disappointing. However, it’s very likely that the fault goes back to the supplier.
Apparently, the olive oil mafia has become so adept at their forgeries that even many olive oil “experts” can’t tell real from fake based on taste alone. But in my book, that is still no excuse. Companies are responsible for doing their own due diligence!
Finding the Real Thing
You naturally want to get what you pay for. If you are paying more for extra virgin olive oil (EVOO) and you care about your health, you don’t want to be buying diluted, adulterated junk.
Not only will fake oil lack health benefits, it could actually do you harm. Six hundred people died and 25,000 more were hospitalized by bad oil in Spain.(4) While that was highly unusual, I think you get the point.
A test you can try on any olive oil you currently have is to stick it in the fridge and see if it solidifies. If it doesn’t, you definitely don’t have olive oil. If it does this means you may have olive oil. Turning solid will tell you that you have a mostly a monounsaturated oil, but it won’t rule out whether it’s sunflower, safflower, or canola oils have been added. It won’t reveal if your olive oil has been tainted with chemicals, flavorings, or colorings either.
- Corto Olive
- California Olive Ranch
- Kirkland Organic
- Lucero (Ascolano)
- McEvoy Ranch Organic
In their September 2012 issue, Consumer Reports published results of their taste test of 138 bottles of extra virgin olive oil from 23 manufacturers. The olive oil was sourced from a variety of countries including the US, Argentina, Greece, Chile, and Italy.
Their general finding was that those produced in California surpassed those from Italy. The two highest scoring olive oils, McEvoy Ranch and Trader Joe’s California Estate, were both from California.(5)
It’s a sad testament to the quality of our food supply when a natural product with a 5,000 year history has been tainted for profit. We can all do our part to stamp out food fraud by voting with our wallets. By buying locally and supporting boutique producers we can send the message that we care about the quality of our food and help to make food fraud less profitable.
About the Author
Deane Alban has taught and written on a wide variety of natural health topics for over 20 years. She is co-founder of BeBrainFit.com where she teaches how to keep your brain young, healthy, and fully-functioning for life. She hosts a weekly podcast and is the author of Brain Gold: The Anti-Aging Guide for your Brain. Sign up for her newsletter and get a free special report – “5 Causes of Brain Aging“.
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